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About Us

Madison Food Explorers was established in 2010 by Andrea Hughes, the first food tour in Madison and early in the food tour industry. 

Erica Fox Gehrig joined the MFX team as a guide in 2013, and bought the business in 2016. Erica gives the majority of the tours, but she can pull together a team of teachers, historians, event planners, restaurant staff and professional adventurers for larger groups. All MFX guides are excited to share the stories behind Madison restaurants and behind the capitol doors.


Erica is an almost-lifelong Madisonian, and a proud UW-Madison Badger. Her past employment focused on history and architecture, at the Chicago Architecture Center, the Madison Trust for Historic Preservation, and the Wisconsin Historical Society. She spends her free time planning trips for the family and for friends, and then going on those trips with her husband Mark, the rest of the family, and friends! You can read about their adventures on the Road Trips tab

Please follow us on Facebook and Instagram to be a part of the MFX scene, and to share your own findings! 

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